Novel way of rating lawyers

Avvo.com is a new online rating service for lawyers, and as with all bold new ventures it's stirring up controversy.  The service is only available in nine states (as of this post), but hopes to expand steadily over the next few months.  The Florida Bar has recently raised questions about how Avvo operates.  No doubt there will be strict scrutiny from other bar organizations as Avvo expands its online presence and attempts to breathe new life into the process of rating lawyers.